Dual pricing means showing two prices for the same product or service: a cash price and a card price. Both are shown before the customer decides how to pay.
How it's different in practice
A cash discount is often framed as a discount off a posted price. Dual pricing shows both prices side by side instead. In practice, that shows up in your signage, price lists, POS setup and receipts.
- Both prices show up on menus, shelf tags or the checkout screen
- The POS charges the right price based on how the customer pays
- The receipt shows the price actually charged
Things to plan for
- Keep pricing the same across every channel
- Give staff short, clear answers for customer questions
- Make sure online menus and ordering apps match your setup
Educational content
This article is for education only and is not legal, tax, or accounting advice. Program availability, disclosure rules, and allowed structures vary by state, card network rules, processor requirements, and how your business is set up. Talk to your own advisors before you adopt a program.